Its muted announcement notwithstanding, Apple did a significant amount of technical work to make Windows run cleanly on a Macintosh computer. Schiller, Apple's senior vice president for worldwide product marketing, explaining the Windows decision. 'Obviously ever since the Macintosh was moved to Intel, we've been getting this question from customers,' said Philip W. Instead, to obtain the Boot Camp software, it was necessary to navigate to an inside page on the Web site, where the download button was buried in a small box. Word of the new offering was not visible Wednesday morning on the front page of Apple's Web site, which usually trumpets new products and capabilities. More recently, in 2003, he developed a version of his popular iTunes software that runs on Windows-based computers, giving him an opening to sell his wildly popular iPods to tens of millions of PC users. Jobs persuaded Microsoft to commit to make its Office software run on his computers and invest in his company. Shortly after he returned to Apple in 1997, Mr. Jobs, Apple's co-founder and chief executive, has continued to poke fun at Microsoft's struggles to modernize Windows, Apple has steadily moved to accommodate itself to the rest of the computing world. Indeed, although much is still made of the rivalry between Apple and Microsoft, and Steven P. 'Apple is saying we have the chance to really build the Macintosh platform, and although there are risks, we're going to do it.' 'The religion has changed,' said Charles Wolf, a financial analyst at Needham & Company, a New York investment firm. Wall Street analysts and computer industry experts also greeted the move as an obvious and potentially lucrative one for Apple, whose stock jumped almost 10 percent, ending the trading day at $67.21, up $6.04.

Market share windows vs mac